They could lower their bid to $.80 and still maintain their #1 position, while saving $.20 on each click. Eliminating “Bid Gaps”Some Search Engines like Google automatically eliminate “Bid Gaps” by ranking ads using a combination of click [...] Effective Keyword Bidding Strategies Software company Pay Per Click Management offers a “CompetitionBuster” feature specifically designed to take advantage of your competition’s “Bid Gaps”. This feature allows you to specify the maximum you would be willing to pay per click for each keyword, and the system will automatically adjust your bid to $.01 more than the next highest bidder.
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